•
100
DesktopNews:
TVINews • Index • Daily
• Weekly
•
ClickFor KudoAds-100spot
/
•
vMusic-Sponsors100
TVInews
Report
By Lyle
Bunn
•
110ii - Sprint
and the Sanyo •
PicturePhone.
Wow!
•
110ii - The
Word is MORE at
NAMM
•
110ii - Blade
Servers
•
110ii - WiFi
and Security
Dominates
•
110ii - The
Evolution of Trade
Shows
•
110ii - Dalsa
Unveils Digital Cinema Camera at
NAB
•
110ii - Sprint
and the Sanyo •
PicturePhone,
Wow!
• 110ii -
The
Word is MORE at
NAMM
/
MORE-
115 - Calendar
•
110ii - Blade
Servers
/ MORE-
110 - HiTech
•
110ii - WiFi
and Security
Dominates
/ MORE-
110 - HiTech
•
110ii - The
Evolution of Trade
Shows
/ MORE-
115 - Calendar
•
110ii - Dalsa
Unveils Digital Cinema Camera at
NAB
/ MORE-
115 - Calendar
03h
/ Category
Define
•
110
-
HiTech:
Radio, Television, Broadband,
Satellites, Computers, and New
Product Reviews are all part of
this High Technology and WiTEL
Section. The history of the
electromagnetic wave and its
inventors, the SMART-DAAF Boys,
are covered in a contemporary
fashion. TVI's product reviews
will make today's telephone and
computers seem clumsy and
primitive -- with what's to
come.
•••
The
Wall Street news hype of the late
90s and into 2008, showed
Washington a thing or two about
the "free enterprise system."
Uncle Sam was able to claim an
extra $5 trillion in GN revenue
growth, as "real," by accepting
certified reports in the same
amount from Wall Street's IPO
bankers and their CPAs, i.e.
Arthur Anderson.
Except
for one
question,
"What did Uncle Sam do with the
"freebie" $5 trillion it freely
reported to the international
community?"
•••
The
SEC has answered most questions
about the popular dot com
corporations' turn of the century
"watered stock" phenomenon. So,
like the 1900 through 1913
wireless telephone &
telegraph "watered stock" era,
they will bury the two crashed
phenomenon together, without
honor.
Today's
Puzzle:
Who defined America's free
enterprise system as: "if it's
free to get in . . . it'll be
free to get out!"
Sprint
and the Sanyo PicturePhone.
Wow!
-----
By Lyle Bunn
-----The
reaction to the Sprint -- Sanyo
PicturePhone is immediate and
very strong. People gather around
it wanting to touch and examine,
others make a pitching motion
with whatever cell phone they
currently carry. Others express
their reaction with a simple
"Wow".
-----This
phone is what a mobile phone and
its service should be; reliable,
rugged, easy to use quality.
-----The
sound is clear with signal
strength indicator easy to read.
This dual band (analogue/digital)
model SCP-8100 indicates band
use, roaming and service
availability at a glance. Calls
are virtually never dropped even
when the service and phone use
were tested in a dozen cities, on
cross-country highways, indoors
and out, and even into
Canada.
-----Photo
download, which takes about 18
seconds and just 2 button clicks
"always works". It is as easy as
microwaving popcorn to take and
save an instant digital photo.
Smooth and very easy, made all
the more fun by being able to see
the photo taken for immediate
review and sharing. The photos
download to a private, password
protected website where they can
be manipulated, enlarged, copied,
printed, filed and stored.
-----True
to need, the phone is rugged. It
takes the accidents of being
dropped and the abuse of being
intermingled with keys and coins
without strain, lending the
suggestion that it will look like
a new phone through its life of
use.
-----The
short extending antennae keeps
signal away from the head-ear
area and is flexible without
being flimsy.
-----The
hinge between the butterflied
display and keypad panels holds
its open or close angle well,
slipping into and out of action
easily. The keypad and side mount
action keys respond to touch
nicely and almost
intuitively.
-----This
is a great cell phone linked to a
quality, reliable service.
-----But
this is made all the better by
its photo capacity and the ease
of managing "on location &endash;
on the moment" memories. Taking a
picture, adding it to the 15 shot
capacity wallet in the phone,
downloading to a website or
sharing with another picturephone
is generally just a 2 button
click processes. Learning these
functions and the navigation is
easy.
-----Other
features such as modifying the
image to appear black and white
or "groovy" chrono are just 3
clicks away. There is more fun
and joy-of-use in other photo
features. The ability to have a
photo as a screensaver
personalizes the modern-looking,
sleek phone. A stored photo can
also come up automatically when
stored and linked and an incoming
or outgoing personal phonebook
number.
-----The
quality of the cell service and
picture capability, along with
the styling, ruggedness and ease
of use of this Sprint &endash;
Sanyo PicturePhone make it
reliable and fun to use, adding
to the pleasure of life and of
connecting with people.
-----A
next article will focus on ways
in which this combination can
enhance buying, selling and other
commercial experiences.
Construction project estimating
and status reporting, site
assessments, incident reporting,
security, photo
essay/presentation creation,
etc.
For more
information on Sprint and
the Sanyo model SCP-8100
visit:
www.sprintpcs.com
-
CLICK
FOR MORE STORY• 110ii -
Sprint and the Sanyo •
PicturePhone,
Wow!
•
110ii - Blade
Servers
-- Efficient, Cost Effective CPU
Expansion
•••
By Lyle Bunn, TVInews.net
•••
A blade server is a thin, modular
electronic circuit board,
containing one, two, or more
microprocessors and memory, that
is intended for a single,
dedicated application (such as
serving Web pages) and that can
be easily inserted into a
space-saving rack with many
similar servers. One product
offering, for example, makes it
possible to install up to 280
blade server modules vertically
in multiple racks or rows of a
single floor-standing cabinet.
Blade servers, which share a
common high-speed bus, are
designed to create less heat and
thus save energy costs as well as
space. Large data centers and
Internet service providers (ISPs)
that host Web sites are among
companies most likely to buy
blade servers because they are
cost effective. Blade servers
offer miniaturization for
increased CPU density, and energy
efficient processors for lower
power consumption.
•••
A blade server is sometimes
referred to as a high-density
server, or as ultradense or
hyperdense CPU and is typically
used in a clustering of servers.
They are an ideal option for Web
serving and other
processing-light and
transaction-heavy applications
such as file sharing, Web page
serving and caching, SSL
encrypting of Web communication,
transcoding of Web page content
for smaller displays and
Streaming audio and video
content.
•••
Like most clustering
applications, blade servers can
also be managed to include load
balancing and failover
capabilities. A blade server
usually comes with an operating
system and the application
program to which it is dedicated
already on the board.
•••
Individual blade servers are
usually hot-pluggable and come in
various heights, including 5.25
inches (the 3U model), 1.75
inches (1U), and possibly "sub-U"
sizes. (A U is a standard measure
of vertical height in an
equipment cabinet and is equal to
1.75 inches.) Current
high-density server solutions max
out with 42 computers, each with
2 processors, in a standard
6-foot rack for a total of 84
CPUs. Before the end of the year,
however, look for a number of
vendors offering systems with a
couple hundred CPUs per rack.
•••
Some computing centers are
already evaluating efficiency in
terms of processing power per
watt and per square foot, and
servers that can pack in hundreds
of processors per rack should get
serious consideration. And of
course, they must run reasonably
cool to hold down electricity
costs. Scaling out has a whole
new meaning now that the server
is a single component
(motherboard). Together with
management software and packaged
storage systems, they can make a
great solution for front-end
systems.
•••
Intel say they have answered the
call with versions of its mobile
CPU that work just fine as server
cluster building blocks. These
ultralow-voltage chips,
code-named Tualatin, can get high
per-rack CPU density numbers and
have enough muscle to get the job
done in plenty of applications.
New chipsets supporting dual
processors will soon increase the
density of these systems based on
Intel chips.
•••
A few startups have blade servers
on the drawing boards with hopes
to cash in on your need for cheap
workhorses. Some, such as RLX
Technologies and FiberCycle
Networks, are using the new
Crusoe chip from Transmeta, which
is pushing the envelope in low
power consumption. With enough
smaller and faster chips,
transactions per square foot can
be higher but lower in cost for
applications such as high traffic
Web serving.
•••
These new servers will need
management systems that can
control of hundreds of
processors. They should have a
method to allow administrators to
redirect processor allocation for
different applications and direct
storage control for the processor
arrays from a central
location.
•••
The blade server makers have
pitched it as a lower
total-cost-of-ownership solution
by combining high transactions
per square foot with virtual
command and control.
•••
At InterOp held in Las Vegas late
April 27-May 2, blade servers
were just getting onto the
agenda. Dave Roberts, VP Strategy
of inkranetworks, Freemont
California cautioned that "blade
technology could be seen as
simply a different bundling
approach to deliver processing,
network or storage power" He
added, it is very important to
apply the technology to its best
use"
•••
A design benefit of these blade
systems is that they use a
specialized high-speed bus to
connect the series of exposed
motherboards &endash; it's like
plugging in oversized expansion
cards. These headless servers can
maintain fast, rock solid
communications at gigabit speeds
with each other via their
interconnection bus, and also can
be managed better.
•••
There are no cables coming from
each server because all of its
communications are sent and
received through the special bus,
allowing racks to be really
cleaned up and organized. Some
systems need as few as six cables
for a fully loaded rack when
connected to power, storage, and
the network.
•••
Many of these ultradense
solutions are built and
configured as 'server
appliances.' They run
preinstalled software for
specialized services such as
content streaming, encryption,
and load balancing.
•••
Their attractive value is that
you get high density with lower
total cost. For example,
e-Appliance has its SuperScaler
line of 1U servers each
containing 4 hot-pluggable blade
servers. By using pre-loaded
software on new blades when
installing, systems can be
serviced and expanded with
minimal time and cost.
•••
Many of the new blade servers
will have integrated components
fit into the new blade
architecture. Egenera makes the
BladeFrame System. It creates a
pool of up to 96 high-end Intel
processors, and has special
blades that work as redundant
integrated controllers and
switches.
•••
In true high tech devise fashion,
some of the big companies have
declared their ownership of
particular markets despite not
yet having shipped product.
Meantime, Asian product producers
are ready to supply and are
partnering with North American
firms to enjoy blade server
revenues as they emerge….and
they will, quickly. This is a
"makes-sense" technology. Blade
meets a need simply and
cost-effectively.
CLICK
FOR MORE STORY • 110ii -
Blade Servers
•
110ii -
The
Word is MORE at
NAMM
•••
By Lyle Bunn
•••
The 2003 NAMM show of the
International Music Products
Association held in Anaheim, CA
gathered the music makers. The
message of NAMM was "more of
everything". More musical
instruments, more production
equipment, more entertainment,
more enthusiasm and more Elton
John.
•••
The major instrument trend was
the introduction of equipment at
the lower end of the market, one
generally not served by the
industry.
•••
Sabian, the renowned symbol
specialists noted in introducing
its XX20 line, that new music
styles need different symbols.
Creating loud hard-driving rock
and punk, places demands on
symbols that warrant a stronger
symbol that can still deliver top
sound quality and tone.
•••
Many firms introduced lower cost
models for practice use, and as
introductory products for
emerging music creators.
Amplifiers at the 25-watt level
were introduced by big names such
as Marshall, Peavey and
others.
•••
This trend was apparent in
recording equipment as well.
Mixing and digital production
studios for home studio use will
have appeal to music outlets,
agents and bands serving the
"first CD" market.
•••
There was also more entertainment
at NAMM. Fans lined up for hours
at times for autographs and a few
words with their favorite
musician.
•••
A NAMM highlight was a benefit
concert sponsored by Yamaha and
NAMM featuring Sir Elton John
that raised $330,000 for music
education charities. Sir Elton
closed the show with a half dozen
signature tunes after ten other
notables including Bruce Hornsby,
Dianna Kroll and others offered
their rendition of Elton John
favorites. For more information
see www.namm.com.
CLICK
FOR MORE STORY • 110ii -
The
word is MORE at
NAMM
•
110ii - WiFi
and Security Dominates NetWorld +
InterOp Telecommunications
Event.
•••
By Lyle Bunn from Las Vegas
•••
Spring 2003 / The "business
geeks", that rare breed of highly
technologically literate and
real-world practical, gathered at
NetWorld + InterOp in Las Vegas
April 27 &endash; May 3, 2003 to
share views. Wireless
technologies, security measures
and improving the performance of
networking, storage and computing
assets of organizations dominated
discussions.
•••
A backdrop of the event was in
Key3Media producing the event.
While many of the 97,000
delegates were oblivious to the
firm's corporate challenges, the
hundreds of exhibitors, media and
enterprise buyers that attended,
were clearly pleased that the
trade show and conference
producer has stayed focused.
•••
During the conference that
preceded the trade show, the tone
was as serious as it has ever
been in the engineering world.
Wireless networking and the
virtualization of network
resources are both incremental
and breakthrough from the
standpoint of engineering. Each
is equally to yet be truly proven
with business models. That said,
each is proceeding, in the same
way that the internet simply
proceeded, and grew and grew and
became a part of our daily
lives.
•••
In a keynote address which opened
the trade show, reinforced the
importance of "networks of
networks" through which
organizations can enjoy
productivity improvement reaching
outside their own walls. He
pointed to fiscal 2002, in which
Cisco enjoyed a savings of about
$1.9 billion attributed to the
implementation of Internet
business solutions and related
business process change. The
primary applications Cisco
implemented in order to achieve
these productivity savings
included workforce optimization,
customer care, and e-learning
solutions. By doing so, Cisco
also increased its total
productivity by as much as 20
percent company-wide.
•••
Many firms, including
Westinghouse Electric Co.,
Attention Software demonstrated
new system integrity solution,
provides IT organizations with
assurance that systems and
•••
applications are adhering to
established security baselines.
This includes detecting anomalies
that affect the continuous
operation of critical business
processes, real-time delivery of
the alert via pagers, telephones,
email and web-based messages as
well as 24 x7 systems and
applications monitoring.
•••
Synad Technologies, a fabless
semiconductor company outlined
deployment of seamless multimode
WLAN (802.11 variant) for low
cost dual band access point based
on a single radio card.
•••
The company's Mercury5G, a highly
integrated 2-dual band WLAN chip
set that enables seamless data
connection of wireless devices,
regardless of the air interface
standard encountered. The
demonstration uses a Mercury5G
mini-PCI card in a Windows based
laptop PC environment to show
interoperability between the 5GHz
802.11a and 2.4 GHz 802.11b and
802.11g standards, including
video streaming and data transfer
across both bands.
•••
The Mercury5G chipset delivers
the enhanced MAC functionality
that is critical to the future of
high performance wireless
networks. Powerful security
features include WPA, WEP and AES
encryption along with support for
802.1x authentication protocols.
High quality multimedia streaming
is supported with Point
Coordination Function (PCF) and
other Quality of Service (QoS)
protocols enabled by an advanced
DMA engine that delivers packet
prioritization.
•••
Maxtor focused on creative ways
to utilize current data center
resources efficiently in order to
lower costs. By creating
different pools of storage, they
can allocate resources as needed
based on an application's
requirements for performance,
availability, capacity and
cost.
•••
A case study of the Maxtor
approach was presented by the
National Center for Missing &
Exploited Children (NCMEC) to
discuss how it uses pools of ATA
and SCSI drives to store and
access its expansive national
databases. NCMEC is a non-profit
organization, mandated by the
U.S. Congress to be the
Clearinghouse for missing and
exploited children. It works in
cooperation with the U.S.
Department of Justice as well as
over 18,000 national law
enforcement agencies in the
search for missing children and
the quest for child
protection.
•••
Ranch Networks, which was
exhibiting at N+I for the first
time announced the RN20, a new
device includes 12 Security
Zones, Bandwidth Management for
Quality Of Service, Load
Balancing, Real Time Server
Health Monitoring, IP
Multicasting, Auto Discovery, and
Layer 2-4 Switching - all with
full manageability and
accounting, and all at a single
low price with no per-user
licensing fees. Financial
services firms, universities,
technology vendors, healthcare
providers, communication service
providers, government
•••
entities and most other
organizations will realize
immediate value by introducing
the RN20 into their networks.
•••
Airespace, which has a
partnership with NEC launched and
began shipping its wireless
enterprise platform referencing
breakthrough Wireless Platform
Deployed At Duke Medical Center,
Berkeley Engineering, and Silicon
Valley Sports And
Entertainment.
•••
The "WOW Iron Chef of Information
Security Competition" challenged
industry-leading Web
Administrators, Network and
Security Engineers to evaluate
and fix the security
vulnerabilities present in
Internet DMZ architecture live
during NetWorld+Interop Las Vegas
2003. It was a first-hand look at
how security professionals and
Web administrators perform their
jobs. The competition will be a
head-to-head format with each
team competing against the clock
and the other teams.
•••
The Wi-Fi Alliance, an industry
association of WiFi product
providers, described the status
of the first Wi-Fi Protected
Access(tm) security product
certifications, the Wi-Fi
ZONE(tm) program launched, IEEE
802.11g certification plans and
updates on 5GHz regulatory
matters and Dual band
products.
•••
F-Secure outlined the recent rash
of cyber-terrorism (including web
defacements and viruses) they
have tracked related to the Iraq
war.
•••
New virus attacks get plenty of
media attention, with popular
names like 'Slammer', 'Lirva' and
Lovgate'. These are what F-Secure
calls "loud" threats, and there
are many anti-virus solutions
available to combat them,
including F-Secure's own award
winning AV solutions.
•••
But the more damaging security
threats to an enterprise
typically come from "silent"
attacks -- network intrusions,
server hacks, or even just
eavesdropping on confidential
information and communications.
Also, at risk are lost or stolen
cell phones, PDAs and laptops
that contain sensitive
information.
•••
Silent attacks are usually
executed by a malicious employee
or hacker entering the corporate
servers via an unprotected port
created by a remote connection,
like an executive who is
connecting from a hotel or home
office, or a systems
administrator doing repair work
via Telnet or FTP. These security
breaches can be relatively easily
avoided by using encryption
technologies.
•••
F-Secure Corporation is the
leading provider of centrally
managed security solutions for
the mobile enterprise. The
company's award-winning products
include anti-virus, file
encryption and network security
solutions for all major platforms
from desktops to servers and from
laptops to handhelds. F-Secure
customers include hundreds of
major companies like Shell, IBM,
and 90% of all U.S. Government
agencies.
•••
Executive Software released a new
IDC White Paper that reported
significant computing
performance, system stability and
uptime through
defragmentation.
•••
Keeping the system up and running
is the first priority. If the
system goes down, work doesn't
get done and money and time are
wasted.
•••
Fragmentation causes rapid
declines in stability. System
crashes, slow file access and
even blue screens are often due
to fragmentation. Diskeeper
automatic disk defragmenter is
the proactive solution to
fragmentation on the network.
•••
Radvision announced a multipoint
voice, video, and data
collaboration/conferencing
platform that will integrate with
Microsoft Windows Messenger and
the new MS Real-Time
Communications Server. This
product has been named a finalist
in the N+I Best of Show -
Convergence Category.
•••
Additionally, it announced a
significant new video
conferencing infrastructure
product (a multipoint
conferencing unit with new media
processing features and
functionality, along with an
optional new multimedia
processing card.
•••
The firm also announced and
demonstrated the integration of
our viaIP400 voice, video and
data conferencing network
infrastructure platform, which
provides all the necessary
components for a video
conferencing solution, with
Microsoft's new corporate server
software for enterprise instant
messaging (IM) and real-time
collaboration, code-named
"Greenwich."
•••
Enables multipoint voice, video,
and data
collaboration/conferencing over
Microsoft Windows Messenger,
important because WM currently
supports only point-to-point
voice, video, and data
collaboration
•••
This integration brings business
class, multipoint voice, video
and data conferencing to the
individual desktop, enabling true
personal multimedia
communications within the
enterprise Enabling multipoint
video, voice, and data calls.
•••
Early in March, Microsoft
released the first widely
available beta version of the
"Greenwich" server software,
which will allow businesses to
support secure, standards-based
IM and Presence on their
networks. Some key point of
interest:
•••
The new Microsoft server is
designed to support multimedia
only on a point-to-point basis
and does not currently support
video internetworking between
Windows Messenger clients and
other video conferencing
networks.
•••
CMS Peripherals, providers of
backup and hard drive solutions
for notebook and desktop
computers, showed several product
enhancements to the ABSplus
product line, including a One
Button Restore™ module and
redirect restore capabilities.
CMS also recently developed a
professional backup software
upgrade called ABSpro™,
providing users with
bi-directional synchronization
and versioning capabilities.
•••
WatchGuard outlined its dynamic,
comprehensive Internet security
solutions designed to protect
enterprises that use the Internet
for e-business and secure
communications. The company is a
pioneer in the creation of the
plug-and-play Internet security
appliance, the Firebox, and
server security software. The
company's innovative LiveSecurity
Service
•••
enables organizations and users
to keep their security systems
up-to-date, and its ServerLock
and AppLock/Web software provide
server content and application
security to protect critical data
and services against unauthorized
or unintentional access or
manipulation.
•••
With firewall/VPN security
appliances considered by most
industry experts to be the
preferred platform for delivering
capabilities such as intrusion
prevention, anti-virus protection
and vulnerability assessment
services, WatchGuard is in a
strong position to address the
evolving needs of the small-to
medium-enterprise customer.
•••
For smaller networks, the Firebox
system is a powerful security
solution for central offices, VPN
hubs and remote employees.
Firebox III models (4500, 2500,
1000, 700, and 500) are designed
for small to mid-sized businesses
and central offices with
traveling employees,
telecommuters, or branch offices.
Firebox SOHO 6tc is intended as a
VPN endpoint to be used with a
Firebox III, and Firebox SOHO 6
is a stand-alone firewall for
small businesses.
•••
Targeted at the larger,
distributed enterprise market,
the Firebox Vclass is
specifically designed to address
the performance, flexibility, and
scalability requirements of a
wide range of customers running
large distributed networks and
data centers. The Firebox Vclass,
which includes the V100, V80,
V60, and V10 models, achieves new
benchmarks in performance,
flexibility, and scalability
through its custom-designed
security ASIC and advanced
security software.
•••
Voyence, which provides
integrated network configuration
and performance management
systems described the Serious
Impact Security and Physical
Disasters Have on Networks. 9/11
truly highlighted the importance
of knowing specifically how your
technology infrastructure and
networks are configured. Many of
the companies impacted by 9/11
lost their networks and had no
idea how to rebuild the networks
the way they were before. Had
they used a network configuration
and documentation solution
similar to Voyence Control, they
would have had detailed network
documentation and been able to
get their networks up and running
much quicker.
•••
Security breaches and network
configuration changes go
hand-in-hand said the firm.
Network attacks and cyber
terrorism are becoming more and
more prevalent in the business
world and when a hacker attacks a
device on the network "changes
are made" to that device. Learn
how proactive network
configuration solutions that
instantly identify when changes
occur enable IT professionals to
take corrective action and
prevent attacks from causing
further damage.
•••
Network Configuration Errors
Cause 30-80% of Network Outages.
For many businesses, when the
network goes down, the company
shuts down. Industry experts
state that 30-80% of network
outages are the result of
configuration errors. Companies
need solutions that enable IT
professionals to configure and
test network configurations
before the network goes live.
Learn how you can deploy network
configuration solutions that will
ensure network devices will
perform at optimal levels and as
a result significantly reduce
network downtime.
CLICK
FOR MORE STORY • 110ii -
WiFi and Security
Dominates
•
110ii -
The
Evolution of Trade Shows…
Separation at the Watering
Hole
•••
By Lyle Bunn
•••
Trade shows have always been the
watering hole around which an
entire commercial food chain
gathers. From resellers to
original equipment manufacturers
to major product integrators, and
resource providers from capital
to expertise to novelties; all
gather for the thousands of shows
held annually around the
world.
•••
While trade shows have and will
continue to be a throughput for
leads, opportunism and random
connections, an accelerating
trend toward better use of these
gatherings is evolving.
•••
The convention of speakers
offered the starting point of the
evolutionary path. Conference
organizers sought sponsors who
quickly sized the opportunity for
profile with "the fish in a
barrel".
•••
The commercial exhibition grew to
the point of being a prime reason
for gathering, since, in fact,
many conference presentation were
thinly veiled commercials and
sales pitches.
•••
Large vertical market
stakeholders (i.e. the "big"
firms) and "could-be's" branched
beyond the conference sessions
and trade show floor with
invitation-only gatherings. These
receptions, dinners and outings
were held during, but detached
from the trade show and continue
to be a serious investment of
time and money to take fullest
advantage of the watering hole
gathering.
•••
These spawned a next stage of
evolution in trade show profile;
the multi-sponsor, "by invitation
only" tabletop reception.
•••
Four firms compete rigorously in
providing companies with such
highly targeted, profile
opportunities. These events gated
outcroppings of the main watering
hole and are extremely effective
in linking supplier companies
with people they would especially
like to meet during the
conference and trade show
timeframe.
•••
They work this way.
•••
A large ballroom is booked with
food, open bar and background
entertainment arranged for an
evening reception taking place
just before or early in the trade
show.
•••
Companies are then invited to
rent a table on which to display
their wares. 10-30 firms pay
$5-15,000 each for this space
depending upon the size of the
table, number of staff they have
on site, the number of people
that they wish to nominate to be
especially invited by event
organizers, etc.
•••
The invited guests include those
most capable of providing profile
to the firms companies sponsoring
the event. This includes highly
regarded, influential industry
analysts as well as Editors,
Columnists, Freelancer Writers
and Senior Reporters from media
and news wire services. These
guests, as arranged by the event
producer, may be augmented by the
nominees of the sponsoring
firm.
•••
The result is a highly productive
several hour evening of mini
trade show.
•••
Media enjoy easy access to
knowledgeable individuals in
firms that are both savvy and
keen to obtain their
attention.
•••
The stories written by media
often emerge or start based on
demonstrations or conversations
at these events with companies.
Media like the fact that new
products or features are
introduced at these private
events, that informed individuals
(such as Product Managers) are
available for in-depth
discussion, that there is
adequate time to focus on the
discussion, that conversations
with company representatives can
be adequately private, and that
future private demonstration and
discussion, usually involving
other company representatives on
either the company or media side
can be structured and
organized.
•••
Companies appreciate the chance
to show their products in a
discussion format with those able
to put these into context for a
reading or viewing audience.
•••
The evolution of these
multi-sponsor, by invitation
events is now visible. In
addition to media and analysts,
the invitation list is now
extending to include capital
providers, strategic buyers and
partners wishing to enjoy a
degree of anonymity. Stealthy
business agents for such
organizations add a value to
these events for sponsoring
companies that neither the event
producers nor those representing
companies on display during the
evening are aware of.
The watering hole that is the
trade show and conference will
continue in importance,
escalating in value as the
mechanisms to connect people who
can make things happen, evolve.
CLICK
FOR MORE STORY • 110ii - The
Evolution of Trade
Shows
•
110ii -
Dalsa
unveils Digital Cinema camera at
NAB
•••
By Lyle Bunn
•••
Spring Issue 2003 / The
entertainment and broadcast
equipment industry is as global
as it gets. So few would
distinguish the Canadian roots of
Dalsa Corporation, which is
headquartered in Waterloo, Canada
with offices and 700 staff around
the world, as its stages a key
role in the entertainment
industry. The entertainment
industry is territory pioneered,
created and advanced with
Canadian innovation such as Imax,
the studio structure, cinema
chains and digital
collaboration.
•••
At the National Association of
Broadcasters (NAB) April 2003
gathering in Las Vegas, Dalsa was
noticed when it unveiled its
OriginTM digital cinematography
camera for availability in Q1 of
2004.
•••
The Hollywood, TV and broadcast
trend is digital. This trend is
backed by individual companies
providing digital image and audio
capture, production and
presentation. At NAB, fifty key
technology providers to the
entertainment and broadcast
industries announced their
support for the MXF Material
eXchange Format. MXF allows the
exchange of essence (video,
audio, etc) and metadata files
(supporting information and
files) between equipment and
systems provided by the major
suppliers in the industry.
Integrated workflow is achieved
when MXF and AAF Advanced
Authoring Format are used
together.
•••
AAF is the format for the
authoring and construction of
compositions with storage of the
resultant project data. There was
no doubt that digital has
arrived. Digital image capture is
a full court press by brand name
equipment providers such as Sony,
Panasonic and others. The
workflow advantages are further
derived in postproduction as
added features in animation
tools, digital file transport and
other functions are improved.
Finally, digital projection is
improving and coming down in
price as firms such as Barco,
Christie and others introduce new
projection capability. Dalsa has
chosen it's timing to enter the
market well.
•••
Dalsa's strength in algorithms
for digital image capture is
manifested in the entertainment
creation market. By collaborating
with Denny Clairmont and Ed
DiGiulio, each living legends in
cinemagraphic equipment, and
informing entertainment industry
insiders of its progress, Dalsa
is assured consideration of its
camera.
•••
The specs on the Origin make it
appealing. In summary, 4046 X
2048 full pixels. 4:4:4 RGB at 4K
resolution 8.2 million active
pixels. Frame rates that are user
controlled and continuously
variable from 1 fps uncranked to
48 overcranked, 24 fps standard.
2 times more spatial information
in green (luminance), the same
spatial information in red and
blue (chrominance). 2.8 times
larger signal capacity in each
pixel offering substantially
improved image depth information.
And to top it off, the ability to
use existing PL mount lenses.
•••
Watch for Dalsa and the Origin.
See www.dalsa.com / Dr. Savvas
Chamberlain, CEO, Dalsa
Corporation with its OriginTM
digital cinematography camera
unveiled April 8, 2003 at NAB.
CLICK
FOR MORE STORY • 110ii -
Dalsa Unveils Digital Cinema
Camera at
NAB
•••
|
Part
06h
• Acknowledgments ®™© /
NBS
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